What is Growth Hacking?

“Growth Hacking” is a fancy startup buzzword for a data-driven approach of rapid marketing experimentation and agile product development.

Its objective is to create the largest impact possible with the least amount of resources.

Growth hacking is a combination of data-driven marketing, high-tech product engineering and principles of applied psychology.

what is growth hacking in marketing

Understand the Growth Hacking Marketing Funnel

Every growth marketing funnel has three stages: customer acquisition, conversion, and retention.

Aligning your most impactful marketing initiatives with your customer behavior is key to build a successful framework that will systematically grow your business.

growth hacking marketing funnel
how to get more traffic and clients

Drive Customer Acquisition

Generating demand for your product and service and getting a consistent amount of leads is the art and science of customer acquisition.

Finding out exactly who your highest-paying customers or users are and which marketing channels they are using, are the basics of driving customer acquisition.

The next step is to build detailed customer personas in order to clearly understand your visitors and customers behavior. These detailed insights will help you to grab your visitor’s attention by offering them sequences of irresistible offers and other valuable assets.

what is conversion optimization marketing

Optimize Conversion Rates

Don’t throw darts into the dark.

Optimizing conversions across your marketing and sales funnel requires mastering the user experience from purchase to a successful adoption.

Your data analytics and CRM records should let you clearly understand why your visitors convert, or why they don’t.

Optimizing your conversion rates using a proven and systematic approach that will serve you in the long-term.

At Growth Media, we optimize our conversion points every quarter.

how to manage customer retention in marketing

Improve Customer Retention

Be proactive, not reactive to control your customer retention.

Understanding what leads to user adoption, engagement and users to churn can make a real impact on improving your Lifetime Value (LTV).

From our experience, this is typically the most underestimated business area. In most cases, it costs more to acquire a new customer compared to delighting and keeping an existing customer.

Build a Growth System For Your Business

A step-by-step approach you need to run a highly profitable company.


We have answers

How can growth hacking benefit my business?

Growth hacking is about creating systems for rapid experimentation to make the largest impact possible with the least amount of resources.

Practicing this mindset can:

  • Create a growth-driven culture across your business. 
  • Have a positive impact on your advertising, SEO, marketing automation and overall performance

Growth hacking will also add a repeatable structure to your business which will always encourage innovation.

As a result, you find a more effective ways to accomplish your business goals faster.

I have a website that does not convert, what should I do?

There can be many reasons as to why is your website not converting.

The best way to understand why is to look into your data analytics and a heat map to understand where and why your visitors drop off.

To start, you can refer to this article about tracking your visitor’s behavior.

What is the key difference between growth hacking and a traditional marketing agency?

Traditional marketing agencies offer a broad range of services such as print, design, website development, and online campaign architecture.

Growth hacking marketing agencies are laser-focused on optimizing the performance of your digital properties using a systematic framework to drive growth.

Implementing best practices is just a starting point for driving innovation within your business.

Do you want more information?

Let’s Chat About Growth Hacking